Sleep Token / Sony
GeoDrops Campaign

GeoDrops is a real-world activation platform built to bridge the gap between digital hype and physical engagement. Inspired by the success of PokemonGo and the streetwear drop model, GeoDrops enables artists, brands, and retailers to place location-based digital drops that fans can unlock by showing up in person. These drops might include exclusive merch, prize draw entry, meet-and-greets, secret performances, or unreleased content.

Strategic Opportunity for Sleep Token

  • Drive On-Site Footfall
    Sleep Token–branded QR billboards at Derby and East Midlands Parkway (plus nearby service stations) invite festival-goers to scan and kick-off the journey right where hype is highest.
  • Instant Digital Reward
    The scan mints a limited-run 3D collectible (capped at x 1000) straight to a free, custodial wallet—each token stamped with a unique identifier for true bragging rights.
  • Seamless Opt-In
    On the confirmation screen, fans can tap once to join the Sleep Token database, turning a fleeting moment of excitement into an always-on communication channel.
  • Prize-Draw Excitement
    Every minted collectible automatically doubles as a raffle ticket, entering its holder into a headline prize draw—turbo-charging shareability and FOMO across social feeds.
Sleep Token GeoDrops

Rollout Plan – User Journey for Download Festival QR Activation

  • Deploy QR Billboards
    Sleep Token–branded billboards at Derby & East Midlands Parkway stations and nearby service stations invite festival-goers to scan a dynamic QR code.

  • Mint the Collectible
    Scan loads a mobile page that instantly mints a limited-edition 3D digital collectible (capped at x 1000) to a free custodial wallet, each token carrying a unique ID.

  • Seamless Opt-In
    The confirmation screen offers a single-tap option to join the Sleep Token database—converting a one-off thrill into an ongoing fan relationship.

  • Automatic Prize Entry
    Every minted collectible doubles as a raffle ticket, automatically entering its holder into a Download prize draw for maximum excitement and shareability.

  • Example of User Journey: https://sleeptoken.certifi.world/

Strategic Value for Sleep Token

  • Cultivate Devoted Community: Reward loyal listeners who show up in person, fostering a sense of exclusivity and deeper loyalty.

  • Elevate Tour Events: Each headline date becomes more than a show—it’s also a physical checkpoint for unlocking new content.

  • Extend Social Reach: GeoDrop hunts drive user-generated content and media buzz around each show, boosting overall exposure.

  • Enhance Revenue Opportunities: Through limited-edition merchandise, digital collectibles, and upsells into VIP or backstage experiences.

Sleep Token’s “Headline Download Saturday Show” GeoDrop campaign links every single release and major tour date to an on-site activation, turning each show into a location-based quest. Fans enter prize draws, unlock exclusive content, experiences, and merch by showing up in person, sparking viral buzz while forging a real-world community. The journey culminates at the headline Download Saturday show, where participants who’ve engaged with the GeoDrop receive special rewards and join an exclusive celebration—cementing Sleep Token’s reputation as trailblazers in fan engagement and immersive storytelling.

For more information, visit certifi.world or contact us at info@certifi.club.

Download as JPG