Bring Me The Horizon / Sony
GeoDrops Campaign

GeoDrops is a real-world activation platform built to bridge the gap between digital hype and physical engagement. Inspired by the success of PokemonGo and the streetwear drop model, GeoDrops enables artists, brands, and retailers to place location-based digital drops that fans can unlock by showing up in person. These drops might include exclusive merch, meet-and-greets, secret performances, or unreleased content.

Strategic Opportunity for BMTH

  • Deepen Fan Engagement: By tying each single drop to a physical location and real-world event, casual fans gain an immersive experience that goes beyond merely streaming the music.

  • Generate Hype & Shareability: Each GeoDrop triggers a mini “streetwear-style drop” effect, prompting fans to race to locations, share on social media, and drive viral word of mouth.

  • Monetise Creatively: Exclusive merch, VIP experiences, or meet & greets can be offered as GeoDrop unlocks, creating new revenue streams tied directly to live events.

  • Build Cohesive Narrative: Align each single’s theme with a unique location or clue, culminating in the deluxe album reveal—reinforcing BMTH’s evolving Post Human storyline.

BMTH GeoDrops

Rollout Plan - "POST HUMAN : REAL-WORLD SURVIVAL"

A location-based drop and surprise in-person experience merging new music, exclusive merch, and fan culture.

Align Releases & Shows  

  • Tie each single drop to a BMTH headline show date, culminating in a deluxe album reveal.

Select GeoDrop Locations

  • Choose 3–4 spots in each city/festival where fans can locate and claim drops on show days.

Singles #1-4 GeoDrop

  • Each location grants an unlock-able exclusive “Post Human” digital content.

Final Drop Experience

  • The last location unlocks an exclusive pop-up event or performance and the official deluxe album release.

Amplify Socially

  • Capture fan GeoDrop moments & push them across TikTok, Instagram Reels, and YouTube Shorts to drive buzz.

Post-Campaign Perks

  • Reward loyal drop-hunters with early access to future BMTH releases or special VIP privileges.

Strategic Value for BMTH

  • Cultivate Devoted Community: Reward loyal listeners who show up in person, fostering a sense of exclusivity and deeper loyalty.

  • Elevate Tour Events: Each headline date becomes more than a show—it’s also a physical checkpoint for unlocking new content.

  • Extend Social Reach: GeoDrop hunts drive user-generated content and media buzz around each release, boosting overall exposure.

  • Enhance Revenue Opportunities: Through limited-edition merchandise, digital collectibles, and upsells into VIP or backstage experiences.

BMTH’s “POST HUMAN: REAL-WORLD SURVIVAL” GeoDrop campaign ties each single release and headline date to a physical activation—turning music drops into location-based quests. Fans unlock exclusive content, experiences, and merch by showing up in person, fueling both online buzz and an authentic, on-the-ground community. The grand finale is the deluxe album release, where devoted participants who have engaged with one or more GeoDrops receive special rewards and join a final celebratory experience—solidifying BMTH’s reputation as innovators in fan engagement and immersive storytelling.

For more information, visit certifi.world or contact us at info@certifi.club.

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