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Digital Collectables & Fan Activations

A new standard of accolades for the Sports, Music, Entertainment & Media Industry.

  • WALLET PASS

  • GEO FENCING

  • FAN ECOSYSTEMS

  • DIGITAL ACTIVATIONS

  • MERCH TECH

  • TREASURE HUNTS

Wallet Pass
Fan Engagement
AR Collectibles & Awards
Community Building
Treasure Hunt

Certifi turns fleeting digital interactions into verified, real-world fan experiences.

We help creators, brands, and rights- holders capture data, reward participation, and build long-term fan ecosystems, not just short-term campaign spikes.

Modern Stylish Portrait
On-site prizes and a VIP viewing
experience at Download Festival.
35,000 Sign ups

CASE STUDIES

Case Study 1

SLEEP TOKEN

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

JUVENTUS CREATOR LAB

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

PRESIDENT

Driving fan engagement through a Certifi digital collectibles campaign, allowing audiences to unlock digital credentials

VIEW CASE STUDY

Case Study 1

SLEEP TOKEN USA TOUR

The North American tour activation evolved the Download Festival model into a multi-city experience that deepened Sleep Token’s mythology and rewarded on-site fans in real time.

VIEW CASE STUDY

Case Study 1

SLEEP TOKEN

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

JUVENTUS CREATOR LAB

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

PRESIDENT

Driving fan engagement through a Certifi digital collectibles campaign, allowing audiences to unlock digital credentials

VIEW CASE STUDY

Case Study 1

SLEEP TOKEN USA TOUR

The North American tour activation evolved the Download Festival model into a multi-city experience that deepened Sleep Token’s mythology and rewarded on-site fans in real time.

VIEW CASE STUDY

Case Study 1

SLEEP TOKEN

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

JUVENTUS CREATOR LAB

Campaign focus: Mystery, fandom and real-world immersion aligned with Sleep Token’s “Even In Arcadia” narrative

VIEW CASE STUDY

Case Study 1

PRESIDENT

Driving fan engagement through a Certifi digital collectibles campaign, allowing audiences to unlock digital credentials

VIEW CASE STUDY

Case Study 1

SLEEP TOKEN USA TOUR

The North American tour activation evolved the Download Festival model into a multi-city experience that deepened Sleep Token’s mythology and rewarded on-site fans in real time.

VIEW CASE STUDY

The Fan Experience

Certifi captures real world fan activity and turns it into digital credentials that fans can collect and store as badges of engagement. Creators then gain access to verified insights about their most active supporters and can reward loyalty in meaningful ways.

01

Scan a QR code,

in the real world

Phone 1

02

Unlock a branded AR

experience, on your phone

Phone 1

03

Collect your digital credential,

stored in your wallet

Phone 1

We've Worked With

  • RCA Records
  • Sony Music
  • Google
  • Binance
  • Juventus Creator Lab
  • President
  • Eagle Labs
  • University of Cambridge
  • UK House
  • World Freestyle Football Association
  • Company 1
  • Company 2
  • Company 3
  • Company 4
  • Company 5
  • Company 6

WANT TO KNOW MORE?

LET'S ANSWER SOME
THINGS TO BE CLEAR

Certifi is a creative technology company that designs digital collectibles, awards, and fan engagement experiences using augmented reality (AR) and secure digital certification. We bridge the gap between physical experiences and digital ownership, turning fan moments, artist milestones, and achievements into interactive, shareable digital assets.
We help brands, artists, sports teams and organisations create, distribute, and authenticate digital assets: from AR trophies and collectibles to digital passes and certificates of achievement. Our platform enables clients to deliver these assets directly to users’ phones via Wallet Pass, QR, or web-based AR, with no app download required.
Certifi works across music, sports, and entertainment, partnering with record labels, artist management, award shows, and brands. Our recent collaborations include Sony RCA Records, Sleep Token, Juventus, the World Freestyle Football Association, and the Music Producers Guild and Artist & Manager Awards.
Traditional fan engagement and recognition moments are fleeting: a live show, a physical trophy, a signed poster. Certifi transforms these moments into permanent, digital, and verifiable assets, extending their lifespan and value. We also help organisations collect verified, first-party fan data through interactive, geo-fenced activations.
We give artists and labels tools to reward and recognise fans in creative ways, from exclusive AR collectibles and digital passes to gamified treasure hunts and loyalty tokens. Each interaction generates authenticated fan data, helping labels build direct relationships and plan future marketing with precision.
For sports clients, we create digital trophies, fan challenges, and collectible moments that celebrate victories and engage supporters beyond the stadium. Our AR trophies, like those built for Juventus and the WFFA, allow athletes and fans to share their wins in a modern, shareable format.
We modernise award recognition by replacing or complementing physical trophies with AR digital awards—instantly shareable on social media. Recipients can keep their digital awards permanently, showcase them on their digital profiles, and relive the achievement anywhere.
All Certifi experiences are powered by web-based AR; no apps, no barriers. Fans scan a QR code, unlock an interactive asset, and can view it in their real-world environment. Whether it’s a collectible coin, a trophy, or a digital pass, each piece is individually certified and shareable.
Certifi focuses on meaningful, story-driven experiences, not speculative NFTs. Every asset is brand-aligned, fan-first, and culturally relevant, designed to reward participation, celebrate achievement, and deepen fan loyalty rather than just create transactions.
Whether you're a label, manager, brand, or event organiser, we can tailor an activation around your goals—from data collection and fan engagement to digital award creation or live event innovation. Reach out via certifi.world/contact to start a conversation.